Xara web pagesExamples of Landing Pages following the new brand styles and design system. Made with Adobe XD. I created all the graphics and all the assets and components that our developer implemented using WordPress. The graphics were also re-used in Email Newsletters and Social Media Posts.Here are some live examples: Preview 1, Preview 2, Preview 3.
Web pages & marketing graphics
About…
Not only did I work on the UX/UI of Xara Cloud, but also the main website. This involved creating a new design system and functional prototypes. The current website has not been updated yet, but below you can see some of the screenshots of the new designs.
Layout sectionsUsing Adobe XD, I created a whole bunch of Layout sections. What this meant is that when the Marketing Team gave me content for a web page, I would simply drag and drop sections onto a new art-board. This meant that web pages could be designed really fast. Also anyone else in the team could build pages as all the styles and spaces were already pre-designed. Our Web Developer built each section in WordPress too. So literally we could launch a web page within a day. Firstly, let’s start with a basic Design System…
Marketing graphics & assetsSome examples of graphics and assets that I have created for the website. These where also used in Email Newsletter, Marketing Videos and Social Media Graphics. These where added to our asset library so that the Marketing Team had quick access to re-usable content. I feel confident enough to create any graphic I imagine with either Photoshop or Illustrator.